These Top 50 FAQs cover the most common questions I receive during Discovery and Strategy calls. Rather than my usual detailed probing style, I've provided direct, straightforward answers.
For simple questions, you'll get simple answers. For complex topics that need nuance, I offer thoughtful, detailed responses — no mincing words.
Every answer comes directly from me, with minimal AI assistance.
— Franc Berrones (Owner)
Business & Billing Questions
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What are your pricing models and payment terms?
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What is the ROI on Email Outbound Campaigns?
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What’s the ROI on just a Website & Linkedin overhaul (trust work)?
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Do you offer other pricing options for small businesses?
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What industries do you typically work with?
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Do you require long-term contracts?
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Do you offer different service tiers?
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How do you handle project scope changes?
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What's included in your monthly reporting?
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How do you handle project milestones and deadlines?
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What's your process for understanding our ideal customer profile?
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What kind of resources do we need to allocate on our end?
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Can your services be integrated with our existing CRM or sales tools?
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Can we use your system for multiple business units or products?
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Can you help us with international outreach or serve non-US clients?
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What are your flaws? What should I know going in?
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What are are few of your personal convictions?
Outbound Questions
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What is your tech stack (what do you use) for outbound?
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How exactly does your AI-powered cold outreach work?
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How do you personalize outreach at scale?
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What kind of response rates can I expect from your automated outreach services?
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Can you help with both LinkedIn and email outreach campaigns?
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How do you ensure the quality of prospects when scaling outreach?
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How is your approach different from traditional "spray and pray" methods?
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Do you handle the ongoing management of campaigns?
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What’s your timeline/process look like?
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How do you ensure compliance with outreach regulations?
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How do you handle data privacy and security?
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Can we pause or adjust campaigns as needed?
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How do you handle seasonal or cyclical business fluctuations?
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How do you measure success and track results?
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What's your approach to testing and optimizing campaigns?
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How do you ensure our messaging stands out in crowded inboxes?
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What role does AI play in your research process?
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Can you help us reach decision-makers specifically?
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How do you handle competitive markets?
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Can I use your services for recruiting talent rather than just sales prospecting?
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Can we use this for partnership development and networking?
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Can your system be used for building a newsletter audience?
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Can we use this for event promotion and attendance?
Web/Trust Building Questions
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What is your tech stack (what do you use) for web building?
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What does your trust establishment service include specifically?
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How do you scope and price web/trust work?
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What does your timeline and process look like?
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Do you help with website development as part of trust building?
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What's the difference between your "trust building" and traditional SEO?
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How often do you update our trust-building assets?
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How do you handle data-privacy & security?
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How do you maintain brand consistency across different platforms?
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What kind of support do you provide during implementation?
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What happens if we need to cancel to want to take our website/assets?