How to create effective Spintax
This guide is used to train our AI system about Spintax. We keep it simple and focused on the essential information, without any unnecessary content.
Spintax helps you send unique versions of the same email. This is important because email providers (like Gmail or Outlook) watch for repeated identical emails.
When they spot too many identical emails, they might think it's spam. This can hurt your ability to send emails successfully in the future by damaging your email sender reputation.
What is Spintax?
Spintax is a text variation syntax that uses curly brackets and pipes to create multiple versions of content from a single template. It helps avoid duplicate content penalties and enables content personalization at scale.
Word-Level Deconstruction Method
Step 1: Break Down Each Sentence
Identify every replaceable word or phrase in your sentence:
- Verbs
- Nouns
- Adjectives
- Adverbs
- Pronouns
- Prepositions
Step 2: Create Variations
For each component, create 3–5 semantically equivalent alternatives that maintain:
- Correct grammar
- Similar meaning
- Natural flow
- Tonal equivalence
Step 3: Build Spintax Structure
Format using curly brackets and pipes:
{word1|alternative1|alternative2} {word2|alternative1|alternative2}Example Breakdown
Original: "Have you considered this approach?"
Deconstructed:
- Opening verb:
{Have|Has|Did} - Subject:
{you|your team|your organization} - Action verb:
{considered|thought about|explored|evaluated} - Determiner:
{this|that|our|the} - Object:
{approach|method|solution|strategy|technique}
Final spintax: {Have|Has|Did} {you|your team|your organization} {considered|thought about|explored|evaluated} {this|that|our|the} {approach|method|solution|strategy|technique}{?|?|.}
Principles for Effective Spintax
- Grammatical Consistency: All possible combinations must remain grammatically correct.
- Bad:
{Have|Has} {you|they} considered...(mixes singular/plural) - Good:
{Have you|Has your team} considered... - Semantic Integrity: All variations must preserve original meaning.
- Bad:
{considered|rejected|ignored}(changes meaning) - Good:
{considered|contemplated|evaluated} - Spintax Density: Balance variation with readability.
- Optimal: 3-4 variations per component
- Avoid excessive options (>5 per component)
- Avoid Nesting: Don't use spintax within spintax.
- Bad:
{Have {you|they} {considered|thought about}}|{Are|Had} {you|they} {thought|wondered} {about|on}} - Good:
Have {you|they} {considered|thought about|wondered about} - Variable Compatibility: Ensure variables like
{company_name}work grammatically in all variations. - Readability for Humans: Making the spintax one layer deep ensures it remains readable for human audit.