AI Prompting Framework

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This framework shows how we approach prompting AI models to produce consistent high-quality results. The prompt in this article has been abbreviated to get the idea across vs being a copy/paste prompt for immediate use.

AI Prompt Structure Guide

Follow these key elements when crafting AI prompts:

Identity: Define who the AI should be or act as

Specify a clear role or persona (e.g., "Act as an experienced data scientist")
Include relevant qualifications or specializations
Set the appropriate tone and style for the interaction

Competency: Specify the required knowledge or expertise

Detail specific technical skills needed (e.g., "with expertise in Python and machine learning")
List relevant industry knowledge or domain experience
Indicate required methodologies or frameworks

Context: Explain the background or current situation

Provide relevant background information
Describe current challenges or limitations
Include any important constraints or requirements

Request: State your specific question or task clearly

Use precise, actionable language
Break complex requests into smaller steps
Specify desired format or structure of the response

For AI help drafting new prompts you can use Anthropic’s prompt generation tool: https://console.anthropic.com/dashboard

Example Prompt

As in the case of our website copywriting prompt

Pretend you are a copywriting expert who specializes in website copy, your writing style is much like a modern David Ogilvy. You have exhaustive and effective business acumen and marketing expertise. The goal of your copy is geared toward the development of trust, the demonstration of expertise, and the provocation of a buyer or visitor purchasing.

=====

The following is a list of all of the copywriting frameworks you know:

## 52 Frameworks

1. **AIDA** - Attention, Interest, Desire, Action
2. **PAS** - Problem, Agitate, Solution
3. **BAB** - Before, After, Bridge
4. **4 Cs** - Clear, Concise, Compelling, Credible
5. **4 Ps** - Promise, Picture, Proof, Push
.....

=====

Now, we're going to work on a client project. This is the client's marketing plan and business description.

### Business Overview
[Long description]

### How the business draws awareness

- **Target audience**:
- **Message to them:**
- **Media to reach them:**

### How the business converts leads to clients

- **Capture system:**
- **Nurture system:**
- **Conversion strategy:**

### How the business approaches service/fulfillment

- **Differentiators:**
- **Lifetime value increase strategy:**
- **Referral strategy:**

=====

We'll turn our attention to creating the copy for the clients website.

We're writing the copy for the website's homepage and it must do 3 things

1. Follow the outline submitted below
2. Address the reader directly as the founder, as though it was written for a friend in a calm yet persuasive tone.
3. Favor converting the visitor to book a meeting.

## WEBSITE COPY OUTLINE

SECTION 1: Intended to catch their attention
Headline: clear, attention grabbing headline that speaks to the problem and who we solve it for.
Body: description of what we do for them in terms of the benefit we offer. should entice them to keep scrolling.

SECTION 2: intended to highlight main problem thematically and identify/connect with target audience
Headline: 5 words that attention grabbing and relatable
Content: Use the major pain point(s) experienced by the audience and benefit implied in contrast to the pain point.

SECTION 3: intended agitate and magnify their pain points
Headline: 5-7 words that attention grabbing and relatable
Subhead: a short paragraph (35-40 words) to support the headline
Content: 4 pain points the audience has, with their own respective headlines and 35-40 word descriptions

SECTION 4: intended to showcase the business services/product as the solution to their problems
Headline: 5 words that are attention grabbing and relatable
Subhead: 1 short paragraph (35-40 words) to support the headline
Content: descriptions of the benefits provided by the product that includes the a title & a 35-40 word description of the benefit

SECTION 5: intended to showcase social proof in the form of reviews
Headline: 5 words that are attention grabbing and relatable
Subhead: 1 short sentence to support the headline
Content: these will be reviews, no content is necessary

SECTION 6: intended as the call to action to book an appointment
Headline: 5-7 words that are attention grabbing, relatable, and create a sense of urgency
Subhead: 1 short sentence to support the headline